Whether you've quite recently begun your coaching business or have been doing it for some time, you'll soon find that you can't do everything by yourself. What's more, you shouldn't! For you to maintain an effective coaching business and develop as a coach, it will take a group of qualified and reliable individuals to help you. One such individual you'll need in your group is a Virtual Assistant. Finding and employing a qualified VA isn't hard, however, there are a few things you have to consider before you jump in with both feet.
First, let's cover the basics about what a virtual assistant actually is (and does) before getting into the details about hiring, training, and working with a VA.
What Is a Virtual Assistant and Why Do You Need One?
According to Wikipedia:
A virtual assistant (typically abbreviated to VA, also called a virtual office assistant) is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office.
In other words, a virtual assistant is just that - an assistant who works virtually. That means she could be working out of a home office, from a hotel room, in a coffee shop - literally anywhere that has WIFI, a VA can work from. She can provide services like email management, customer support/help desk, web design, transcription, graphic work, calendar management, data entry and then some.
The great thing about a VA is that she is an independent contractor, self-employed, so you don't have to pay for office space, employee taxes and all those other things that come with having a 'real' in-office assistant.
Here are some other expenses you don’t have to stress about when you hire a contractor: hardware (she’ll buy her own computer, printer, and anything else she needs), health insurance, vacation days, sick days, and wasted time while she chats with your other employees. You can see that there are some enormous benefits to outsourcing virtually. But what sorts of tasks can you entrust to somebody who isn’t in the next office?
What a Virtual Assistant Can Do for You and Your Coaching Biz
Earlier we said that to run and grow a successful coaching biz you're going to need a team to make that happen. On that team you'll need a Virtual Assistant (maybe even more than one - depending on what you need to outsource).
There are a variety of things a VA can do for you and your business. But before we look at some sample tasks you can hand over, you need to realize the importance of hiring a VA. The main thing to think about is that with their help, you'll be able to stop spending so much time on projects that are time consuming and zap your energy, and instead focus on those things you enjoy doing. You'll probably even find that once you hand over those tasks you don't like and which you found so time consuming, your VA will probably not spend as much time as you did on them!
But let's dive into the main part of this section and look at some of the different things a VA can do for your coaching business. Here are some of the basic things a VA can do for you:
• Customer support
• Email management
• Article submission
• Press release submission
• Schedule coaching calls
• Maintain database of coaching clients to keep track of how many coaching sessions they've used/have left
• Send invoices to your coaching clients
• Email marketing - setting up/sending mailings for you through software like AWeber
• Content management
• Social media management
• Internet research
• Travel planning (reserving flights, booking hotels, etc)
• Blog commenting
This is only a little rundown of some basic tasks a VA can do for you in you. Of course, there are things that require more skill that you can also hand over to a VA, such as:
• Web design
• Graphic design
• Website updates
• Technical support
• Social Media Marketing
• Kindle publishing
• Set up and manage webinars
• Writing sales copy
• Project management
• Audio/Video help (editing, creating, etc)
Again, this is only a little rundown of some of the tasks that require more of a skill set, but that can also be handed off to a trusted VA. This list is definitely not exhaustive and there are a lot of other jobs that can be outsourced as well.
By now, you should have a great starting point for brainstorming some of the ways that a Virtual Assistant can help you build and grow a successful coaching business. Probably one of the easiest ways to get started with outsourcing to a VA is by making a list of the top three things you know need to get done in your business, but that you don't like doing. You know that list of tasks that you never seem to find time to do? Those are the perfect projects to get started with!